Watches · Rolex

Brand overview

Founded in 1905 by Hans Wilsdorf, Rolex is the global synonym for luxury and precision watchmaking. A pioneer of waterproofing with the Oyster case and automatic charging with the Perpetual rotor, the maison has redefined the concept of an instrument watch, creating icons that dominate the international collection and auction market for their incredible value retention and timeless aesthetics.

The Rolex story begins with Hans Wilsdorf's insight into making the wristwatch as reliable as the pocket watch. In 1926, the crossing of the Channel by Mercedes Gleitze with a Rolex Oyster on her wrist proved to the world the robustness of the brand. During the 20th century, Rolex accompanied explorers to Everest (Explorer) and the ocean depths (Deepsea), cementing a reputation for technical invincibility. The transition to a fully integrated manufacture has allowed Rolex to control every aspect of production, from precious metals to COSC-certified movements and Superlative Chronometers. Today the brand represents a pillar of the luxury economy, where the rarity of professional steel models fuels an unprecedented secondary market.

Iconic models and lines

• Submariner (1953-present) — Archetype of the modern underwater watch.
• Daytona (1963-present) — Cult chronograph linked to motor racing.

What collectors watch for

• Dial patina (tropical dials)
• Consistency of the serial numbers between case and movement
• Complete kit (Box & Papers)
• Rarity of writing on the dial (e.g. Red Submariner)

Curiosities

• The name 'Rolex' was chosen because it is short, easy to pronounce in any language and symmetrical.
• Rolex uses 904L steel, which is more resistant to corrosion than the common 316L.
• The Hans Wilsdorf Foundation owns the property, making the company a de facto non-profit entity.

Frequently asked questions